All that is needed is a Gmail account. Listed below are the top Google Analytics benefits: Analyze sources of traffic: – All the wide range of tracking statistics and analysis are available at no cost.
WHAT ARE THE DISADVANTAGES OF USING EXCEL FOR DATA ANALYSIS FREE
It’s a completely free tool to use and is all online with no purchases of subscriptions.
Google Analytics helps us track many important stats and information about our website i.e knowing a number of people using our site, their geographic location, details of popular pages and can be extremely beneficial to our business, it helps us to see how effective and successful our online presence by displaying a breakdown of all of this traffic information. It is s a good tool to track responses to our campaign and help in driving traffic to our website. It helps us to measure sales and conversions, and also gives us fresh insights into users behaviour. Google Analytics is undoubtedly the most popular website metrics and analytical tool available which allows us to track and report on our website’s traffic. And also for predictive analytics, enterprise decision management, retail analytics, stock-keeping unit optimization, marketing optimization and marketing mix modelling, sales force sizing and optimization, price and promotion management, predictive credit risk analysis measures. Analytics can be applied to business data, to describe, predict, and improve business performance. Analytics permit us to use statistical algorithms and leverage the computing power to explore, analyse and understand the data and gather insights for employing betterment in futuristic approaches. Analytics is the collection, processing, analysis, and reporting of Internet data for the purpose of understanding and optimizing web usage i.e basically observing and analyzing a visitors behaviour to a website.
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